diff --git a/doc/users/jasonblevins.mdwn b/doc/users/jasonblevins.mdwn
index 61c381d96..0030a30d3 100644
--- a/doc/users/jasonblevins.mdwn
+++ b/doc/users/jasonblevins.mdwn
@@ -47,7 +47,7 @@ welcome.
    headers at top of a file (e.g., `title: Page Title` or
    `date: November 2, 2008 11:14 EST`).
 
- * [pandoc][] - Markdown page processing via Pandoc.  LaTeX and
+ * [pandoc][] - Markdown page processing via [Pandoc](http://johnmacfarlane.net/pandoc/) (a Haskell library for converting from one markup format to another).  LaTeX and
    reStructuredText are optional.
 
  * [path][] - Provides path-specific template conditionals such as