diff --git a/IkiWiki.pm b/IkiWiki.pm
index b5707195b..2face7082 100644
--- a/IkiWiki.pm
+++ b/IkiWiki.pm
@@ -104,6 +104,12 @@ sub loadplugins () { #{{{
 			error("Failed to load plugin $mod: $@");
 		}
 	}
+	run_hooks(getopt => sub { shift->() });
+	if (grep /^-/, @ARGV) {
+		print STDERR "Unknown option: $_\n"
+			foreach grep /^-/, @ARGV;
+		usage();
+	}
 } #}}}
 
 sub error ($) { #{{{
diff --git a/ikiwiki b/ikiwiki
index 6518b8626..58f6af4ba 100755
--- a/ikiwiki
+++ b/ikiwiki
@@ -69,12 +69,6 @@ sub getconfig () { #{{{
 
 		if (! $config{setup}) {
 			loadplugins();
-			run_hooks(getopt => sub { shift->() });
-			if (grep /^-/, @ARGV) {
-				print STDERR "Unknown option: $_\n"
-					foreach grep /^-/, @ARGV;
-				usage();
-			}
 			usage() unless @ARGV == 2;
 			$config{srcdir} = possibly_foolish_untaint(shift @ARGV);
 			$config{destdir} = possibly_foolish_untaint(shift @ARGV);