diff --git a/doc/whyikiwiki.mdwn b/doc/whyikiwiki.mdwn
new file mode 100644
index 000000000..11d6e65c2
--- /dev/null
+++ b/doc/whyikiwiki.mdwn
@@ -0,0 +1,6 @@
+Why call it IkiWiki? Well, partly because I'm sure some people will find
+this a pretty Iky Wiki, since it's so different from other Wikis. Partly
+because "ikiwiki" is a nice palindrome. Partly because its design turns
+the usual design for a Wiki inside-out and backwards.
+
+Oh, maybe you wanted to know why you'd want to choose ikiwiki instead of all the other wikis out there? Unless your personal strangeness significantly aligns with [[Joey]]'s, so that keeping everything in subversion, compiling websites to static html, and like design [[features]] appeal to you, you probably won't.
\ No newline at end of file